Welcome to the Administrative Sparkle Resources section. If I use it, you will see it here. My personal and professional “stamp of approval” you could say. I would rather seek out a recommendation from a trusted friend than spending money on winging it. That’s why websites like Yelp are so popular. Many of the resources I reference here are crucial to the success of my website and business. It’s a jungle out there weeding through all the choices.

Before digging into all the awesome resources I know and trust, please read this important disclosure.

Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.



I’ve been with HostMonster since the beginning of Administrative Sparkle in 2000. They even put up with my shenanigans when I ran off with another hosting provider to come running back with my tail between my legs within three days.

Which brings me to their customer service. Whether on the phone or in the chatroom, they will have you where you need to be in a jiffy. Not to say you will be calling on them very often. I’ve gone years without them hearing a peep out of me. But, when you do, it’s important that you are heard, understood, and taken care of. After all, if your website goes down, so does your traffic and your business.

HostMonster has been providing hosting solutions to thousands of business and personal websites since 1996. Their internet hosting package helps businesses and individuals get high-powered service at a fraction of the cost.


Every new user starts on their no-cost, Forever Free Plan, which allows you to send 12,000 emails per month, and store up to 2,000 subscribers in your lists. To access their paid features, you can upgrade to a paid plan at any time.
About MailChimp Pricing Plans

MailChimp’s tools can help you build great looking, responsive email campaigns. Get started right away using their flexible Template Builder or Campaign Builder to design branded layouts without coding experience.

For each campaign you send, they’ll track your subscribers’ activity and compile it in a easy-to-read performance report.


WordPress has been the official platform ever since Administrative Sparkle began in 2000. With a variety of FREE themes to select from, there is something for everyone. Technically you don’t need to know code, but websites have become more complex and you may need to “dip your toe” in some code or work with someone like me, having worked in WordPress for over ten years, to provide you some necessary tweaks and adjustments, and make sure you are locked and loaded with the best security and other various integration plugins for your other tools.

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.




Sumo Tools To Explode Your E-mail Subscriber Growth
Free Tools to Automate Your Site Growth.

We’ve spent over 4 years building these tools internally to grow our AppSumo Newsletter. They helped us grow to over a million subscribers.

We’ve noticed lots of people struggle to collect emails because the tools just aren’t available or are too expensive. So we thought, why not make our tools available for you?

Our goal, plain and simple, is to help you grow your website.